The Zollenspieker Fährhaus can look back on more than 765 years of history. Situated directly on the Elbe river, it was built in 1252 as a customs tower and is now a listed building with a restaurant and an affiliated four-star hotel, a nationally known institution. Format Design was assigned to redevelop and implement the entire look and corporate design. The redesign of all applications was implemented in close cooperation with the client and gradually established during ongoing operations. The focus here is on a comprehensive design system that visually structures the broad spectrum of events and services and in its design language reflects the high quality and standards of the traditional establishment.