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YYachts

Corporate Design

The founding of YYachts is one of the many success stories of the experienced regatta sailor and boat builder Michael Schmidt. The special concept lies in the combination of the most modern lightweight carbon construction and easy handling with smart luxury and modern elegance. This makes these sailboats fast and suitable for sport – at the same time they offer the luxury of elegant touring yachts. Format Design developed the entire appearance of the brand, from the participation in the strategy and naming process to the development of the corporate design and the product brand architecture to the design of the complete image and sales literature.

Logo Design
Corporate Design
Look Development
Corporate Literature
Brand Architecture
Strategy