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Reset St. Pauli

Prost Hamburg 2015

For the year 2015, Format Design was commissioned to realize the annual calendar of the Hamburger Druckerei Reset St. Pauli. The default was an implementation in the letterpress printing technique to promote the new founded by reset letterpress label "Gebr├╝der Virchow". So we developed the calendar "Prost Hamburg 2015" - together with the copywriter Regina Pichler. The idea was to invent 12 fictitious beers for Hamburg. Something tongue in cheek, always with small claims that tell little stories in the form of beer mats. It was produced in an elaborate mixed form of letterpress and offset printing, enhanced by additional blank embossing. A small, fine project - for lovers of "Handcrafted Design" and high quality print products.