The fusion of the two Hamburg-based print shops Reset Grafische Medien and Druckerei in St. Pauli created the new print shop Druckerei Reset St. Pauli in 2018. Format Design developed the new design for the joint location in Virchowstraße in Altona. The signet and look play with the origins and identity of both print shops, the striking color scheme continues on the facade and inside the building in the signage.