The ambitious project of the Barefoot Living brand world reflects the lifestyle of germans famous actor Til Schweiger's life and films. Barefoot Living is the core brand that offers handpicked, sustainable and high quality products through both an online store and retail stores. The style is a synthesis of East Coast, Scandinavia and Mallorca. As a central core element, Format Design developed the "Barefoot Bird", a sympathetic figurative mark symbolizing the lifestyle of lightness and freedom. In addition, a flexible design system leads to a varied and exciting design language that connects all Barefoot Living products, packagings and shops.
Barefoot Living Corporate Design has been awarded the iF Design Award 2017 and the German Design Award 2018.