In Lilienstraße in downtown Hamburg, germans famous actor Til Schweiger fulfills a long-cherished dream and opens his first own restaurant, Barefood Deli - delicious simple foods & goods. In the style of a classic New York deli, it offers honest and modern cuisine on two floors, from breakfast to quick dishes from around the world to evening after-work drinks.
Format Design developed the corporate design and all communication materials: from the logo to the complete corporate design, through all means of communication such as menus, menu boards, posters and website as well as the entire outdoor advertising of the restaurant. In addition, the packaging of various food products such as wines, beer, coffee, olive oil and more. The means of communication are charming, clear and reduced, and emphasize the high-quality character of the deli through the careful selection of materials and creative production and finishing techniques.