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Format Design is an independent studio for Visual Identities in Hamburg.

We help companies and brands to position themselves and tell their stories. To do this, we translate their values ​​into authentic brand identities that convey competence, arouse curiosity and create emotions.

From simple brand appearances to complex design systems, we develop across applications and move freely through channels and touchpoints – physical, digital and spatial. A close partnership is the basis of our successful cooperation. We are looking for the intensive dialogue, but also the discourse. We do not want to flatter our customers, but to help them with honesty, intuition and experience.

We value the agility of an agile team, because our customers are moving in a fast-moving market – whether as a local start-up or as an international group. We work flexibly, precisely and efficiently. We are enthusiastic, that's why we inspire. Our heart beats for outstanding design and highest creativity. That is exactly what our customers appreciate us for.



Corporate Design

Digital Design

Corporate Communication

Corporate Literature

Design in Space

Packaging Design



Strategy & Positioning


Design Development


Production Support

Monitoring & Supervision